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Bazaarvoice
Word-of-mouth marketing: Organically win over customers
This quick guide explains what word-of-mouth marketing is, why it’s important, and how to implement it (with examples from popular brands).
google.com
口碑營銷 - Google 搜尋
口碑行銷（Word of Mouth Marketing，WOMM）是指品牌使用各種手段，讓群眾開始討論該品牌的產品、服務等，常見的方法有經營社群媒體、病毒式的內容、舉辦活動或利用議題製造品牌…
Investopedia
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Word-of-Mouth Marketing: Meaning and Uses in Business
Word-of-Mouth marketing happens when a consumer’s interest in a company’s product or service is reflected in their daily dialogs.
HubSpot
Word of Mouth Marketing: What It Is and How to Make It Work
Learn the A to Z of word of mouth marketing — from WOMM statistics to word-of-mouth marketing strategy with B2C and B2B examples.
ana.net
Association of National Advertisers | Marketing Excellence
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
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Rules for Purchasing and Selling Brand Domains and Handles
(2024.12.30)
- Purchasing a Property:
You can buy a Brand Domain or Brand Handle ("Property") for a flat fee of US$6.00.
- Setting a Selling Price:
Set a selling price known as NYP (Name Your Price).
- Bidding Process:
Interested parties place a bond with the platform to indicate their interest in purchasing at the NYP.
- Decision Period:
Once a bond is placed by a bidder, you have 3 calendar days to decide whether to:
- Sell the Property at the original NYP.
- Pay a penalty (e.g., 20% of the NYP bond) and continue to own the Property.
- Receiving Payment:
If you accept the offer, you will receive the full NYP amount minus the transaction fee and the commission rate set by the platform at the time of transfer (e.g., 10% of the NYP bond).
- Third-Party Fees:
The platform will deduct any transaction fees charged by payment gateways and any applicable tax withholdings from the NYP amount before it is disbursed to you.
- Keeping the Property:
If you decide to keep the Property by paying the penalty, the bidder will receive a full refund of their NYP bond.
- Penalty Distribution:
The penalty paid by the original owner will be split 50/50 between the platform and the bidder.
- Third-Party Fees:
The platform will handle any transaction fees charged by payment gateways and any applicable tax withholdings from the penalty amount before distribution.
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