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Bazaarvoice

Word-of-mouth marketing: Organically win over customers
This quick guide explains what word-of-mouth marketing is, why it’s important, and how to implement it (with examples from popular brands)​.

google.com

口碑營銷 - Google 搜尋
口碑行銷(Word of Mouth Marketing,WOMM)是指品牌使用各種手段,讓群眾開始討論該品牌的產品、服務等,常見的方法有經營社群媒體、病毒式的內容、舉辦活動或利用議題製造品牌…

Investopedia

Word-of-Mouth Marketing: Meaning and Uses in Business
Word-of-Mouth marketing happens when a consumer’s interest in a company’s product or service is reflected in their daily dialogs.

HubSpot

Word of Mouth Marketing: What It Is and How to Make It Work
Learn the A to Z of word of mouth marketing — from WOMM statistics to word-of-mouth marketing strategy with B2C and B2B examples.

ana.net

Association of National Advertisers | Marketing Excellence
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.



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