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Fwd: Another banner year for OOH begins

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---------- Forwarded message ---------
From: AdQuick <adquick@mail.beehiiv.com>
Date: Thu, Jan 2, 2025 at 10:04 PM
Subject: Another banner year for OOH begins
To: logysysweb@gmail.com <logysysweb@gmail.com>


AdTech is fueling an OOH revolution, and the industry is catching on  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

January 02, 2025   |   Read Online

Another banner year for OOH begins

AdTech is fueling an OOH revolution, and the industry is catching on

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We keep seeing trend stories from trade pubs noting growth in OOH over the last year. It couldn't make us more excited for 2025.

Of course, our users were ahead of this trend. We projected continued growth at the start of the year, and following this our industry associations confirmed this projection by posting record numbers.

Notable to see the most "lindy" (or OG, as the kids say) ad format of all continues to be resilient, and a large part of it is due to its fusion with adtech. These things don't just happen, there's a reason why ads that can't be blocked, skipped and don't pester users while trying to get the news or talk to friends are preferred.

Some recent quotes from the industry our team enjoyed, we thought you might too:

via LinkedIn News:

"If you're looking for the next big thing in advertising, imagine a website banner ad, only much larger, three-dimensional, and outdoors. Yes, the humble billboard is having a moment. Even as digital ad spending has eaten into print, TV and radio, the share of spending on outdoor ads has remained remarkably consistent."

via Sherwood News:

Perhaps ironically, OOH advertising is doing so well because of digital. In a world where much of people’s day-to-day is transacted over screens, where space is limited, audiences are fragmented, and ads are saturated, the fact that these ads are not on a screen is precisely what makes them special. It’s something different.

via The Drum:

"From retail media's rise to the race to automate global OOH transactions, and increasing experimentation with AI, OOH technology is rapidly evolving. These shifts are poised to transform how OOH is bought, sold, and measured."

We hope your 2025 is off to an excellent start. Start thinking bigger with your brand, and how it should show up in the real world. It's a bull market, after all.

tw
 

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From: NSDL <Communications@nsdl.co.in>
Date: Mon, Dec 30, 2024 at 5:28 PM
Subject: NSDL Newsletter - The Financial Kaleidoscope - December 2024 - Investing in Volatile Markets
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