Nicolas Prévost’s Post

Licenses & Brands — Between Myth, Market, and (Metaverse) Some see licenses as a grail 🏆 Others, as a creative playground 🛠️ But today, they are something more: a strategic bridge between universes The age of passive branding is over. 🎮 UGC gaming platforms like Roblox, Fortnite, and Zepeto are now the first contact zones, where stories begin, identities form, and communities grow. 🏪 Retail spaces are evolving into living stages, where fans meet IPs in real life, through physical activations and immersive commerce. 🧠 The audience? They’re no longer consumers, they’re co-creators, explorers, collectors. 🔄 From screen to store. 💡 From lore to loyalty. From activation to obsession. #Transmedia is not just content spread across platforms. It’s a designed journey, one that unifies emotion, interaction, and engagement at every step. The question isn’t if your brand should embrace it. It’s how far you’re willing to let your universe expand. #TransmediaStrategy #UGCplatforms #LicensingPower #PhygitalRetail #IPDesign #BrandStorytelling #ImmersiveMarketing #FutureOfEngagement