_Hey Roy,

_{I first wanted to thank you for reaching out to our agency regarding geofencing and digital advertising.  With all of the information out there on geofencing marketing, many people miss out on the other programmatic solutions we provide including OTT Advertising.  Trying to navigate this world of OTT Advertising can be difficult, so we created a guide that including the questions ad agencies, enterprises and companies should ask OTT Advertisers, including our firm to ensure you're picking the right Connected TV partner.}

_{Feel free to download the guide here}

 

_{Here are some statistics I think you will find fascinating:}

• 3 In 4 U.S. Broadband Households utilize Connected (CTV) Devices that To The Internet

• With traditional TV Advertising, your targeting is limited to DMA, schedule and dayparts

• With OTT Advertising, you have 1:1 targeting of valuable customers & their households in real time

• Cable subscriptions are declining incredibly fast

• OTT Advertising provides a 32 % higher lift in brand perception through CTV compared to traditional TV

• 41% of individuals reached through on connected TV (CTV) were unique and not reached by ads on traditional TV

• Finally with OTT, you have unmatched audience targeting utilizing three different methodologies including addressable, behavioral, and demographic targeting.

<sub>We are able to couple our addressable geofencing solutions with OTT Advertising.  If you have any questions or wanted to schedule a geofencing strategy session with someone from our team, feel free to reach out at any time.

Thanks again!

Justin</sub>