If there's one thing that the Beacons teams loves to do, it's release new features. But sometimes, we go crazy and change the whole look of the platform. 🤭

This most recent change is obviously one of the most notable that Beacons has rolled out recently, but it got me thinking about how much Beacons has evolved over this past year.

I did a LOT of scrolling in our #product slack channel to remind myself of everything that launched this year. We released so many features, I had actually forgotten that we didn't have some of these at the start of 2024.

Just to name a few:

💻 Beacons Websites

📚 Beacons Courses
🪄 AI Email Generator
🛍️ Email Sales Funnels

💬 Beacons Smart Reply
🤝 Beacons Affiliate Products

🔄 Payment Plans

🎨 Branding Kits

📈 New data for Beacons Media Kits

In 2024, Beacons truly went from a powerful Link in Bio to a full-stack creator monetization hub, with everything you need to build your creator business in one place.

And buckle up, because we have no plans of slowing down in 2025.

As many Beacons creators have already pointed out, Beacons has a brand new look that just rolled out this week! It's cleaner, more professional, and more premium to reflect the premium business experience you get on Beacons 😎

Check it out by exploring the new navigation bar, which helps you organize all of the different marketing and sales activities that you can do on Beacons:

• Build your Link in Bio & Website
• View your sales
• Set up marketing
• Measure your analytics
• See your audience members
• Build and sell your products

... and so much more.

There are two special new pages that I want to point out—the first is the all new Sales Page: a centralized place for sellers to clearly see where all of their product earnings are coming from.

The second is the new Payouts Page, which provides you with a centralized dashboard for earnings from Beacons affiliate products and referral commissions.

Here, you can track your referral and affiliate earnings, and see the status of payouts into your accounts.

What better way to go forward with your big plans for 2025 than with new pages to clearly see all of your earnings? 🤩

👉 What do you think of the new look? Hit reply and send me your thoughts, or @ us on Threads!

Maybe you think that a year isn't actually that much time to get things done.

But I'm here to tell you that a lot can change in 12 months. Your whole platform—ahem, life—can change.

So... how are you also going to reinvent yourself next year?

Bear with me: just this morning, I read that everyone's favorite YouTube show Hot Ones (as part of the food media company First We Feast) was acquired for $82.5 million.

A food blog turned into a multi-million dollar brand. The thing is, that story isn't even so crazy anymore, and it's happening faster and faster. Take Alix Earle—even though it seems like she's been famous forever, her GRWM TikToks only really started gaining popularity in late 2022. By 2023, she had a spot on Forbes 30 Under 30.

Corporate media companies have realized that creators are the new entertainment and distribution channels. And as this realization becomes more widespread, these platforms that creators are building are only becoming more and more valuable.

It all starts with the channel YOU are building today, based on your passions and your expertise. Who knows what difference a year can make?

I, for one, can't wait to find out.

As fun as it is to look back at all the amazing features we’ve launched this year, it’s even more exciting to take a sneak peek at what’s coming to your Beacons account in 2025. 👀

(Shoutout to our CPO Jesse for steering the ship on all of these incoming improvements!)

Here are some of the top updates we can’t wait to launch in the new year:

• 📈 Analytics: We have heard your calls for more visually intuitive and customizable data reporting, and are working on bringing this to life! I saw a sneak peek of this in our All Hands meeting yesterday, and it already looks so cool.
• 📧 Email Updates: You want better deliverability, more flexible audience segmentation, and easier to use tools - and we’re prepared to deliver on these as soon as we can 😜
• 💬 Even Better Smart Reply: Editable posts, more flexible linking and more improvements to our automated DM feature are high on the priority list for the first half of next year.
• 📚 Improved Courses: We LOVE seeing so many more of you selling your expertise via Beacons Courses. Management improvements like better access and login for customers, greater transparency into your course members as the host, and more interactive features within the course like comments are on the 2025 agenda.

Excited? Tell a friend! And reply and let me know: what improvement, update, or new feature do YOU most want to see in your Beacons account in 2025?

P.S. Anyone else watch Sabrina Carpenter's Christmas special on Netflix? My obsession with her is another thing that's not slowing down in 2025.